They come in various formats such as JPG/ JPEG, PNG, BMP, GIF. Images are arguably one of the most widely used digital assets. In this section, we’ll look at the five types of digital assets: 1. Learn More: Top 10 Digital Asset Management (DAM) Software Solutions for 2020 Opens a new window 5 Types of Digital Assets for Marketing and Internal TrainingĪ digital asset is any rich media or multimedia files such as images, audio, videos, documents, or other digitally stored files. A DAM offers a central repository to store digital assets, which acts as a single source of truth.Ī common query among marketers is why not stick to contemporary cloud solutions such as Google Drive? While these products are useful to smaller companies, DAM products offer superior capabilities in aspects like searchability, version control, security, access rights, and support. The process of digital asset management (DAM) makes it simple for organizations to organize, store, and distribute digital content while exercising robust access rights and permissions.ĭAM is also used to refer to a category of software applications known as DAMs that help organizations manage their digital assets. In fact Opens a new window, employees without a DAM system spend five times longer looking for the right digital file. This content is stored across different software applications and systems across multiple departments, making it difficult to organize and manage digital files. The scale at which content is being produced is leading to a content overwhelm.
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